Plus-Size Is the New Average: American Women — Big, Beautiful, and Changing the Rules
VAZHDO LEXIMIN ME POSHTE!
For decades, beauty standards for women were narrow — often defined by slender figures like the supermodels of the 1990s or curvy icons of the 1950s. But as social media gained influence, more women of different shapes, sizes, and backgrounds began sharing their stories. Over time, this shift has started to challenge the old norms. 
Recent research shows that what’s considered “average” in women’s clothing and body size has changed. According to a study in the International Journal of Fashion Design, Technology and Education, the typical American woman now wears between a size 16 and 18 — clothing that, a few years ago, might’ve been labeled “plus size.”  Meanwhile, the average waist size has increased from 34.9 inches to 37.5 inches over the last two decades. 
Why is this happening? Experts point to a mix of factors. Lifestyle changes — including more sedentary work, higher-calorie diets, and easier access to processed foods — play a big role. At the same time, social and cultural shifts have made it more acceptable, even celebrated, to have a fuller figure. 
What this really means is that many women who once felt “outside” the norm may actually represent the new normal — and deserve to be treated that way. As one researcher said: knowing where the average stands can help improve women’s self-image, and it also sends a message to the fashion industry that style and good fit should be available for everyone, not just a narrow size range. 
If more people see this as the norm, maybe the old definitions of “average,” “normal,” or “beautiful” will finally broaden — so more women feel comfortable and celebrated in their bodies, whatever their size.